Privacy Policy
This Privacy Policy explains how Morphi (“Morphi”, “we”, “our”, “us”) collects, uses, and shares information when you use the Morphi mobile app (the “App”).
If you have questions, contact us at: gleb@morphisleep.com
1. Who We Are
- App name: Morphi
- iOS bundle ID: com.morphisleep.app
- Contact email: gleb@morphisleep.com
2. Information We Collect
A. Information you provide directly
- Account credentials (such as a Sign in with Apple identifier or similar sign-in identifier)
- Responses to in-app coaching questions and onboarding
- Sleep-related inputs you choose to share (such as bedtime, wake time, perceived sleep quality, and notes)
- Messages and content you send to the in-app AI coach
- Task completion responses
We do not collect your email address directly. If you use Sign in with Apple, Apple may provide us with a relayed (anonymized) email address that masks your real address.
B. Information from Apple Health (with your permission)
If you grant permission, we read health-related data such as sleep and activity signals from Apple Health to personalize your sleep coaching.
You can revoke Apple Health permissions at any time in iOS Settings.
C. Information collected automatically
- Device and app diagnostics, including crash reports, performance data, and app version
- Basic in-app analytics events (feature usage, screens viewed)
- Subscription and purchase status metadata
D. Information from third-party services
- Apple In-App Purchase: subscription status and purchase events, which Apple provides to us so we can grant access to paid features.
3. Permissions We Request
The App may request the following iOS permissions:
- Health data access (read) — to read your sleep and activity data from Apple Health and personalize coaching
- Notifications — to deliver coaching reminders, wind-down nudges, and smart alarms
You can revoke any permission at any time in iOS Settings.
4. How We Use Your Information
We use your information to:
- Provide and operate the App
- Personalize sleep coaching and recommendations
- Generate AI coaching responses tailored to your situation
- Improve App quality, reliability, and safety
- Process and manage subscriptions through Apple In-App Purchase
- Respond to your support requests
- Comply with legal obligations
We do not use your information for advertising. We do not sell your personal information.
5. AI Coaching and Service Providers
To provide personalized AI coaching, we share the content of your in-app coaching messages and relevant context (such as recent sleep data and prior coaching turns) with our AI infrastructure provider, Anthropic, PBC, which processes that content to generate coaching responses on our behalf.
Anthropic processes this content under contractual restrictions and does not use it to train its general AI models, providing protections for this data consistent with this Policy. We ask for your explicit consent inside the App before any of your information is shared with Anthropic, and you can withdraw that consent at any time from the App’s Settings, which stops any further sharing. For more information, see Anthropic’s privacy practices at https://www.anthropic.com/legal/privacy.
We also use the following service providers to operate the App:
- Google Firebase (Google LLC) — backend infrastructure, authentication, database, push notifications, crash reporting, and analytics
- Superwall — paywall and subscription management
- Apple — App Store distribution, billing, Sign in with Apple, Apple Health integration
These providers process data on our behalf under contractual restrictions and applicable privacy laws.
6. Sharing of Information
We do not sell personal information.
We share data only with:
- The service providers listed above, under contractual restrictions
- Authorities or third parties when required by law, valid legal process, or to protect rights and safety
7. Data Retention
We retain personal information only as long as needed to provide the App and for the purposes described in this Policy.
- Active account data is retained while your account is active.
- After you delete your account, personal data is permanently deleted within 30 days, except where longer retention is required by law (for example, for subscription, tax, or fraud records).
- Anonymized or aggregated data may be retained indefinitely.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate personal data
- Delete your personal data (and your account)
- Export a copy of your personal data
- Restrict or object to certain processing
- Withdraw consent (where processing is based on consent)
You can delete your account and export your data directly from the Settings screen in the App. Your data export is provided in JSON format.
To exercise other rights, contact: gleb@morphisleep.com
9. California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect about you
- Request deletion of your personal information
- Request a copy of the personal information we have collected
- Opt out of the “sale” or “sharing” of personal information — we do not sell or share your personal information as defined under California law
- Not be discriminated against for exercising these rights
To exercise these rights, contact: gleb@morphisleep.com
10. Crisis and Safety Disclosure
Morphi is a wellness app and is not a crisis intervention service. If you are in emotional distress or experiencing a mental health crisis, please contact:
- 988 Suicide & Crisis Lifeline — call or text 988 (US only). Free, confidential, available 24/7.
- Emergency services — call 911 (US) for an immediate emergency.
Morphi may surface crisis resource information in response to certain user inputs, but cannot respond to emergencies and is not a substitute for professional mental health care.
11. Children
Morphi is intended for users 17 years of age or older. The App is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to the App, please contact us at gleb@morphisleep.com and we will take appropriate steps to delete it.
12. Security
We use reasonable technical and organizational safeguards to protect personal data, including encryption in transit and access controls. No method of transmission or storage over the internet is 100% secure.
13. International Data Transfers
Your information may be processed in countries outside your country of residence, including the United States. Where required by law, we use appropriate safeguards for cross-border data transfers.
14. Third-Party Links
The App may contain references or links to third-party services. We are not responsible for the privacy practices of those third parties; their processing is governed by their own privacy policies.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date will reflect any revisions. Where required by law, we will provide additional notice of material changes.
16. Contact
For privacy questions or to exercise your rights:
- Email: gleb@morphisleep.com